EJN with it´s members have the opportunity to develop this kind of cultural tourism by using their networks (every single festival with it´s own audience) connecting their audience. This can happen in a very simple way with online marketing tools. Doing this around 100.000 – 200.000 interested people can be approached, without any cost-effective means. The only thing every participant member has to do is to work out an interesting and authentic tourist package, for their visitors, to put this into an advert and to send a link to the corresponding website.
The members have the chance to operate with travel agencies to work out a special package. Everyone is free in creating the package.
More info: http://www.europejazz.net/projects.htm